Last summer, one of my networking groups, Northeast Tarrent Networking (or Net-Net) worked through the workbook for the great Book Yourself Solid by Michael Port and Tim Sanders. It's a step-by-step guide to getting as much business as you can handle. One of the first exercises the workbook has you do is to define who your ideal customer is. Which of your customers do you care most about, which do you most enjoy enjoy working with?
So who do you like? When you network they ask what kind of referrals you're looking for, what's your answer? Who's your ideal customer?
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